Digital Marketing – Planning, Objectives And Strategy

It is pivotal that digital marketing objectives are realistic and achievable while also ensuring that sufficient resources are available to achieve online marketing objectives. Achieving your online marketing strategy is not possible without objectives that are clearly defined.  Established online marketing objectives give focus and direction relative to the subsequent online marketing efforts executed to achieve objectives.




A digital marketing strategy goal that is clear is one that can be measured and has no miscomprehensions.  Goals should pivotally be SMART i.e. specific, measurable, attainable, realistic and timely.

A digital marketing strategy specifies the target market and a marketing mix that is related to that target.  Online marketing strategy planning entails finding opportunities that are attractive and developing marketing strategies that are profitable.  Strategies will entail a logical flow from the determination of financial goals and marketing objectives to the allocation of resource.

The scope of organisational activities is determined by strategic decisions made while also achieving competitive advantage.  Digital marketing strategy may also be affected by strategic capabilities and the creation of opportunities through these capabilities relative to resources i.e. financial competencies and the effective use of these resources.

Successful strategy implementation is pivotally reliant on allocated resources.  Strategic control entails monitoring how well your organisation is currently performing and how well resources are being used.  Planning entails deciding on digital marketing strategies that will aid the achievement of objectives. Consider undertaking video marketing as a strategic opportunity creator and to gain competitive advantage.

Furthermore, the digitally connected consumer and their needs and the development of an appropriate digital marketing mix are interrelated.

An effective promotional mix would entail online and offline advertising, public relations, sales promotions, and personal selling to persuade, communicate and form customer relationships.  Through an effective online and offline promotional mix and appropriate promotional tools, organisations can achieve effective promotions and reach.  It is pivotal that integration and support is present in online and offline marketing communications strategies.

Online advertising such as product videos provides advantages including awareness building, reaching customers on a mass level and building trust.  Furthermore, video advertising can be a cost-effective way to inform large numbers of consumers about the product, persuade consumers, encourage buying and remind consumers.

Consumers have pivotally become co-creators, thus you should strive to use consumer ideas, enhance the customer experience and generate interactive consumer content that can be integrated into video advertising campaigns.  What is achieved is customer attraction, retention, incentive to try the new products and increased sales.

Including product videos in your direct marketing strategy allows you to connect directly with consumers leading to an instantaneous response while also nurturing relationships with customers via e-mail, and social media.  Furthermore, direct marketing and video content allows for effectively targeted messages and interactive communication with consumers.

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