Content strategy should possess quality content that is valuable, unique, useful and relevant.
Content strategy should entail fresh content that is regularly updated. Research your keywords to identify and use keywords in your content that your target audience are using to search. Remember search engines love new content!
Inbound links are encouraged! Your SEO strategy should include links from other credible business sites to yours.
Ensure you have a search friendly website! Content keywords should be included early in each page and strategically included in the title, body, images alt text, URL and meta description. These all help in search rankings.