Target your Facebook ads to maximise your reach and people based on location, age, gender, interests, behaviours etc. while also increasing your paid social campaign ROI.
You will get regular updates from Facebook on how your ad is performing, how many people saw your ad and how many engaged with it.
Ad relevance score is similar to Google’s quality score for Adwords. The relevance score guides how often your Facebook ad will be displayed and how much you will pay for each ad engagement.
The ad relevance score also measures how relevant your ad is to your target audience. Keeping an eye on these metric helps you determine if your ad needs work.