Snapchat Marketing – Your Guide To Using Snapchat For Marketing

Snapchat Marketing…why should you be using it?  Snapchat is remarkably growing as investors are snapping up Snapchat’s unfathomable $16 billion valuation and is expected to considerably grow in 2016. Snapchat is certainly getting marketers excited!

Snapchat marketing

  • Over 100 million daily active users and growing
  • 8+ Billion video views every day
  • The best way to reach 13-34 year olds

Snapchat Marketing is ideal for reaching millennials and teens. Narrate real time stories. Millennials communicate through snaps, chats, flashes of content and quick and brief moments.

Some tips!

  • Reward your audience with sneak peaks of your product, behind the scenes features, coupons or contests
  • Share visual content that is useful and relevant to maintain engagement
  • Use the ‘My Story’ feature to reach all your followers collectively or target your followers in your contact list by directly sharing targeted content
  • Event coverage can be uploaded as Story
  • Ask your audience to directly participate with your brand/promotional giveaway and create interaction with your audience by  encouraging them to send you Snapchat messages and replying to them
  • Collaborate with influential individuals and feature them in your Snapchat messaging and videos to expand your brand/product reach organically
  • Engage your followers and uniquely interact with them by starting a Q/A session that is fun and casual
  • Share your Snapchat handle on your social media channels or add it your bio. Your Snapchat account comes with a unique Snapcode that allows other users to add you by simply snapping it with their smartphone/Snapchat.  You can also make your profile picture on your social media channels as your Snapcode or share it as post with a call to action for others to follow you
  • Spend more time engaging with your audience on Snapchat
  • Snapchat analytics allows you to make informed decisions relative to what content your target audience is engaging with or not engaging with
  • Gather informative metrics e.g. Screenshots, Opens, Completion Rate (the % of followers that saw the entire story from first snap to last snap)

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