Infographics, why do they work and why are they liked so much? Infographics communicate complicated information more effectively through the use of images, charts and graphs depicting complex information.
Infographics can represent those figures and facts into clear visual information. A plethora of figures and facts can overwhelm your reader and find it difficult to comprehend.
Infographics represent data visually but they represent so much more than that. Infographics narrate a visual story through images and text while also breaking down complex information into digestible visual information.
Human visual information processing capabilities are extraordinary. Text as a visual stimuli requires more effort to process whereas images are easier to process. Using images, charts and graphs in inforgraphics to illustrate and condense information allows individuals to process that information more easily and more effectively.
We are exposed to a plethora of information online so how can you as a marketer ensure that your audience is exposed to important information? The answer is simple…images!
Use relevant images in your infographics to capture their attention. Your online audience pays more attention to and look at information that contains images. Use images, shapes and colours to represent patterns that your audience can recognise easily.
We are more likely to remember and retain information when it is linked with an image. Information in infographics is retained for much longer by your audience.
Not all infographics are static images. There is a growing trend towards using interactive infographics. Like static infographics, interactive infographics combine text and images to visualize data and tell a story. But unlike static infographics, they invite and encourage participation from readers.
An interactive infographic narrate a story through data visualisation that allows your audience to click and interact with for further information. This keeps your audience highly engaged through interactivity and participation.
Sharing your infographic content in social media or your website can generate pivotal back-links to you, particularly when your infographic is used by others for their content and link back to its source. Furthermore, inbound links can boost your search rankings.