Connecting With Your Customer – Ted Rubin (CMO of Brand Innovators)

Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; #13 on Forbes Top 50 Social Media Power Influencers (2013) and #2 on the Leadtail August (2013) list of Top 25 People Most Mentioned by Digital Marketers.

Alot of marketers don’t know how to deal with people! Ted believes the key to continued success for any brand/retailer/e-tailer is identifying with the customer. Ted is quick to point out that listening is finally getting the respect it deserves through Social Media. Listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance…a direct result of not listening. Number one is always try to understand who your customer is and stay true to your brand.”

Read More: Using Social Media for Customer Service

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