Video marketing strategies allow you to generate higher engagement and sales generation. Thus, it is pivotal for marketers to create and incorporate video content as part of their content marketing strategies. Consider how Facebook is emphasising less on text more on video with recent updates and features.
Video marketing allows you to narrate and share engaging visual brand stories that reach a wide number of your target audience. SEO video results studies show that consumers pay more attention to video.
The best way to tell stories in this world— where so much information is coming at us—actually is video.”
Having video content on your website can contribute to increases in organic traffic from search engines and time spent by visitors on your webpages. Furthermore, when it comes to researching a purchase decision, millennials consider and watch video content when shopping online.
Nicola Mendelsohn, Facebook VP, states that Facebook would definitely be mobile and would probably be all video in 5 years when asked at Fortune‘s Most Powerful Women International Summit in London.
If I was having a bet, it’d be video, video, video.”
And the social network’s new live video feature is also “a bigger, faster phenomenon” than Facebook expected. “People are loving the behind-the-scenes content” on Facebook Live. Live videos receive ten times more comments than pre-recorded videos so engagement is much higher.
Tip: Explore your Facebook Page Insights to view your video’s performance, contribution to audience engagement and effectiveness while also determining what is working or not working for your business. The videos tab in your Page Insights provides you with comprehensive video metrics.